|The front of my new business card|
Cards are something I haven't worked out completely yet. People, when they see the mouse photos, tend to remark that they'd make great cards, but I haven't had much business in that area. I have lots that I haven't listed still, partially because I haven't decided whether to offer them individually or in sets. They're tricky, too, because to get the cards at a cheap enough price to be able to sell them for a less-than-astronomical sum, you have to buy them in quantity. I've found a printer that makes beautiful, high-quality cards for a reasonable price, in sets of twenty-five, with as many different images on those twenty-five cards as you want. The last set I had printed featured lots of flower cards for summer, but I spent the summer coping with the head injury, so I fear I missed my best seasonal opportunity. It's also much more fun to make listings for the new store than to cobble together ones for cards with flowers and Mouse on them, which may be a larger part of the problem! At any rate, you can view the ones I currently have available here.
|I hope someone agrees with me that this makes a sweet card!|
Next on my (eventual) business matters agenda: figure out some of the vexing wrinkles in my Google Analytics data, such as why it continues to count my own visits to my shop despite the fact that I installed a filter, according to instructions, for it to exclude all visits from my computer's IP address, and why in the area where it tells you what keywords brought visitors to your site, all but three of the nineteen search terms are utterly inapplicable to my site, and seem, rather, to be the results for a seller of vintage goods. Figuring this out is much less interesting than, say, giving myself a raging migraine by designing things in Illustrator; if I'm going to be starting at a computer screen, I like to at least be enjoying myself! But it will ultimately be good for business if I figure out how to make Analytics report proper data and then guide various decisions regarding shop content accordingly.
Oh, and if you're the returning visitor who typed "sascalia" (another Etsy seller, according to my research) into Google and somehow got my shop and spent nearly ten minutes looking at ten different pages, could you explain to me how that worked? Thanks!